Process over products
The “best” investment products in the world will not compensate for a flawed process. Working towards your goals requires a systematic planning and investment process.
Don’t chase the markets
Benchmarking the performance of your investments against a single index, like the Dow Jones Industrial Average or the S&P 500, is deceptive and often meaningless. The real question is whether your investment strategy will help you meet your goals.
There is no single solution
There is no magic bullet. Investing is personal. Families are best served by tailored solutions working in concert with a plan that is flexible enough to change along with life’s transitions.
Be an investor, not a speculator
There is a difference between being a speculator and an investor. Speculation is inappropriate for most, and is certainly not a long-term strategy.
Drown out the noise
Paying too much attention to day-to-day market movements and reacting to noisy headlines can be hazardous to your long-term strategic plan.
Balance risk and reward
Investment strategies should provide balance between a high probability of meeting your goals and a degree of risk that is both appropriate and comfortable for you.
Diversify and rebalance
Although tempting to want to own the hottest company or index, maintaining proper diversification with calculated rebalancing is one key to managing risk.
*Diversification does not protect against market risk.
Lowest cost is not always best
The cost of investments varies significantly, and while the lowest cost may be the best choice between two equals, it’s not the only factor to consider.
Keep your eye on taxes
Focus on what you keep as opposed to just what you make. Taxes can have a huge impact in unexpected ways, which is why we make tax planning a priority.
Take the long view
It’s all but impossible to predict the short term ups and downs of the financial markets. History shows us that time in the markets beats timing the markets.
*Past performance is no guarantee of future results.
Keep emotions in check
Emotions and finances are closely tied together. Making decisions based on emotion alone can cloud judgement and wreak havoc on your long-term plan.